adidas Basketball Gets Fast
PORTLAND, Ore. (October 19, 2010) – adidas tips off the NBA season with all-new lightweight signature basketball shoes to make two of the league’s most dynamic players faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.
NBA Season with First-Ever
Signature Shoes for
Derrick Rose and Dwight Howard
New Rose and Beast Basketball Shoes
Backed by adidas Campaign “Fast Don't Lie”
starring Rose, Howard and actor Ken Jeong
“Derrick and Dwight are once in a lifetime athletes and are among the fastest players in the league at their positions, so we provided them with the lightest adidas shoes to help separate them even more from the pack,” said Lawrence Norman, adidas Vice President of Global Basketball. “Speed is everything in basketball, and to communicate our fast message to players across the world we created the ‘Fast Don’t Lie’ campaign to bring fast to life in a fun, loud and unexpected way.”
To get even faster on the court this season, Derrick Rose will lace up the adiZero Rose. At 12.8 ounces, it’s the lightest signature basketball shoe adidas has ever created and its perfect blend of fit and lightweight materials help make the Bulls’ speedy All-Star point guard even faster. The iconic adidas three stripes on the back of the shoe represents how defenders often see Rose on the court - after he’s speeding by them to the basket. The adiZero Rose is inspired by the fastest things in nature and features a mix of textiles and synthetics that help reduce weight and increase stability during cutting movements.
“The adiZero Rose is light – the lightest basketball shoe I’ve ever worn and it’s very flexible and reliable on the court to help me run faster and cut quicker,” said Rose. “I never thought growing up on the South Side of Chicago that I would have my own signature shoe, so I’m really proud and I know my family and the city are going to be really proud too. It’s a clean cut fashion shoe so you put some jeans over it and you can look good off the court.”
“At adidas we know lighter equals faster, so when we designed the first signature shoes for one of the fastest and one of the strongest and explosive players in the league, we wanted to tell that story through the shoe’s performance and design,” said Robbie Fuller, designer for adidas Basketball who led the design and development of the new signature shoes for Rose and Howard.
While Rose is crossing over defenders on the perimeter, four-time NBA All-Star and two-time defending Defensive Player of the Year Howard will be in the paint sporting the new adidas Beast this season, his lightest shoe to date.
“Having the Beast be my first signature shoe means a lot to me and I can’t wait to lace them up on the court this season,” said Howard. “They’re light to keep me faster on the court, but we worked really hard to add things from my personal life like my HEY WOOOOOOOOOOORLD greeting to my fans and my ManChild nickname.”
The Beast includes a mix of textiles and synthetics that help reduce weight and increase stability during cutting movements. The Beast’s tongue also features a unique lacing system that allows you to pop it forward for casual wear or move it back and lace through the loops for a tight fit on the court. Rich stripes, folded edges and a mix of high gloss and matte finishes represent items you would find in Dwight’s closet.
The adiZero Rose will launch in a black/red/white color on October 22 and will roll out in five different colors through February. The Beast will launch in a black/black/royal color on November 12 and will roll out in three additional colors through December. Both shoes will be exclusively sold at Foot Locker and Eastbay for MSRP $100.
The shoes launch in conjunction with a new marketing campaign called “Fast Don’t Lie,” which stars Rose, Howard and “Slim Chin” played by Ken Jeong of “The Hangover.” Slim, a self-made billionaire and cheetah owner, attributes his life achievements to being fast – a trait that also brings results on the basketball court for Derrick Rose, Dwight Howard and basketball players across the globe. adidas launched a music video on youtube.com/adidasbasketball featuring the trio and will launch an interactive video experience on October 20 on YouTube where users can play against Derrick Rose. The campaign will continue with two television spots also launching October 20 with rotation on ESPN, BET, MTV, Comedy Central and Cartoon Network.
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Dwight Howard, Candace Parker, Derrick Rose, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.